Remarketing is a way to connect with people who previously interacted with your website or mobile app but may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of people that had previously visited your website as they browse elsewhere around the internet. It can also be used to promote a specific product or offering or to achieve a certain conversion goal such as lead generation.
Remarketing, in terms of technical execution, is the process of using a javascript tag to place a cookie in the user’s browser. When people visit your website, those cookies are saved in their browser. These cookies then inform a remarketing platform to serve specific display ads through an ad exchange. This is based on the pages or products the user has engaged with or searched for on your website or app.
Different types of Remarketing Strategies:
There are a lot of remarketing methods that brands can use to re-engage their customers online. You can select the ones that you think will work the best for your organization.
1) Ad displays for people who have visited your site
Ad displays for people who have already visited your site is one of the most common forms of remarketing. The ads can appear on two main types of platforms.
Brands who set up their remarketing campaigns through Google Ads will have their ads appear throughout the Google display network. Google Ads offers the largest platform for PPC (pay-per-click). This makes it a great means of reaching millions of people around the world.
You can also set up these display ads on your social media platforms. Facebook and Twitter offer their own ad display platforms. Given the fact that Facebook reaches over a billion people around the world, this provides a great platform for reaching prospects.
2) Email remarketing
Email remarketing allows you to target people on your email list. You can create ad campaigns specifically for the people who open your emails.
Email remarketing helps you to keep your brand on the audience’s mind since they have already demonstrated their interest in what you have to offer by opening your email. You know that they have some interest in your products and services. This opens the doors for you to bring them back to your website further down your sales funnel.
3) Video remarketing
Using Google, you can display ads to people on YouTube. People who have visited your website or your videos can be retargeted through ads while they browse elsewhere on the Google network.
4) Remarketing list search ads
You can display ads on the search engines for remarketing targets in addition to displaying ads on other websites throughout the web. With these remarketing ads, you will be able to target the people who have visited your website and are searching for certain terms online. By using this method, you can find potential customers who might be interested in learning more about your company with a high degree of accuracy.
5) Search retargeting
Search retargeting offers a unique way of retargeting. Using this form, you can find customers who have searched for terms and looked at products that are similar to your own, but they haven’t visited your website yet.
This allows you to broaden your reach and you will be able to specifically target those interested in your competitors. You can, therefore, let them know precisely why they should give your brand a try.
Benefits of Remarketing:
Well-timed targeting: You can show your ads to people who have interacted with your business previously, right when they’re searching elsewhere and are more likely to make a purchase. You can also help customers find you by showing them your ads when they are actively looking for your business.
Focused advertising: To advertise for specific cases, you can create remarketing lists. For example, you can create a remarketing list targeted for people who have seen your product but have not purchased it.
Large-scale reach: You can reach people on your remarketing list as they browse other websites and apps.
Ad creation is easy: You can produce text, image, and video ads for free with Ad gallery.
Campaign statistics: You will have reports of how your campaigns are performing. Also, where your ads are showing and the price you are paying.
Conclusion:
Remarketing is a productive means of enticing customers who have already expressed an interest in your business or products. Instead of trying to figure out who your most likely buyers will be, you will be able to target people who have already expressed an interest in your business.
At Quantazone, we offer various digital marketing solutions to suit your business needs. Our marketing team is an expert in helping businesses determine how to take your audience from prospects to buyers.