Social media marketing is the use of social media platforms to build your brand, connect with your audience, increase sales, and drive website traffic. For this, you have to publish good content on your social media profiles, engage and listen to your followers, analyze your results, and run social media advertisements. At the moment the major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
There are various ways to increase social media traffic. But just because a method works, doesn’t mean it’s cost-effective and efficient. If it doesn’t give you the right return on investments, it doesn’t make sense for your business. You can waste a lot of time and money chasing online strategies and trying different tactics that simply cost too much for too little. There are a few techniques that are proven and when done right, they increase social media traffic.
Tactics to generate more social media traffic:
1) Make sure your social media content is easy to share:
Every owner by now should know the importance of being mobile-friendly. Most of the time spent on social media was through a mobile device. Living in the mobile age means that your content has to be easy to read and also, simple to share. Share buttons on mobile devices are important to driving social media traffic. If it is harder for your audience to share your content, they most likely will not do it.
You can get your readers to share your content by using social media plugins. Plugins make it much easier for users to spread your content via social media. One of the methods is using click to tweet, which allows readers to highlight parts of your content to share on social without leaving the page. Secondly, you have to include social media buttons that are mobile friendly and don’t distract your readers while scrolling.
2) Inspire your audience with Visuals:
First impressions are very important and visuals help your audience make decisions. Social media posts with images create more engagement than text posts. People want visual content to help make sure their purchasing decisions are correct. When customers are able to view a product video or demo, they are usually more likely to make a buying decision right there and then when compared to reading a text review. Without a doubt one of the best avenues for visuals is Instagram.
There sure is a lot of competition but when you are able to create engaging and beautiful content on Instagram, businesses see a difference. You should provide awesome visuals that not only stand out but speak volumes about you, your product and your story. The best visuals on social media usually include:
Vibrant colors and well-designed layouts
Visuals telling stories
Visuals showing products or services in a new light
Consistently on point and well-planned
3) Get your employees to promote you on their social media profiles:
On average, employees have social networks larger than corporate brands and therefore your employees can drastically extend your reach through their social media. Employee shares are seen as more authentic than corporate shares, and people are more likely to engage with the content. Employees are the ambassadors of the company because they generate engagement, they interact with industry experts, with clients, and with other key actors.
If you think about it, the same content will be shared by several employees. However, each of those posts will have a unique tone, a slightly different message, and it will show a new point of view. It’s the employee’s personal touch. This little detail can make a huge difference, especially in the social media era we are in today.
4) Improve your SEO:
You need to ensure your content is being shared correctly and effectively. Digital marketing has grown immensely, which means at some point you have to consider improving your search engine optimization (SEO) practices. In the most basic terms, integrating SEO best practices into your content can help you:
Improve online visibility
Increase your social media traffic
Connect with your direct audience
Strengthen your brand’s authority and domain
Generate more sales/leads
5) Know your competitors well:
Finding out how well your competitors are doing is a tried and true marketing strategy. The same method should be used for your social media strategy. Social media analysis simply helps you dissect your social media traffic. You can locate key performance metrics and see how similar customers respond to your competitors’ social posts. Try to figure out some things form your competitors’ social media like how often they respond to their comments, types of content they publish and the number of successful post times and days. You will be surprised by what a little bit of digging will tell you about your industry.
Increasing your social media traffic starts with you efficiently managing your social channels.