Mobile optimization means to optimize a website specifically for mobile devices. Responsive design has dominated the web as the format of choice for business and personal sites for a long time. Now, however, mobile optimization has begun to gain acceptance as a preferable strategy.
If you have ever visited a website on a mobile device, you know it can be frustrating. Endless scrolling, tiny buttons and links, and unclear form fields create hassles that often result in abandonment. Users are busy, stressed out, and impatient. They will not wait for a slow page to load or spend hours trying to figure out how to add a product to their carts.
It all comes down to friction. The more friction your website creates, the less likely a customer becomes to convert. Friction happens when there’s a barrier to conversion. If a user has to work harder than necessary to achieve a goal, they feel friction. Therefore, it makes customers want to avoid the experience entirely.
How a Mobile Optimized Website Can Affect your Conversions:
Mobile device usage has surged over the last several years. Mobile Internet access surpasses desktop. Also, mobile users spend twice as much time on their devices than desktop and laptop users. Knowing these statistics, it becomes clear that mobile optimization is important for businesses.
A mobile-optimized website makes the conversion process easier and less stressful for the customer. Some of the main features that help reduce friction include the following:
Multiple screens instead of scrolling
Auto-fill form fields
Auto-detect location settings
Guest checkout option
Mobile Optimization tips to increase Conversions:
1) Speed up your mobile site:
A large number of users expect pages to load in four seconds or less. If your site is taking longer than four seconds to load, your conversion rate is most likely to be suffering. A big part of mobile page load speed is its render start time (RST). This is how long it takes for the first content to appear on the screen.
Sites with the best mobile RST get more engagement than other sites, and more engagement increases your chances to increase mobile conversions. To ensure that your site is as fast as possible you have to:
Use a responsive, mobile-optimized theme or design.
Follow Google’s practices for improving mobile page speed.
Check how you’re doing by typing your URL into Google’s PageSpeed Insights
2) Use structured data:
Structured data allows search engines to display rich snippets. A rich snippet is a piece of Schema mark-up (HTML code) that you add to your website. It gives search engines more information about a page. Rich snippets usually appear above paid-ads and organic search results in a Google SERP.
It is how some websites appear in the search engine results pages with star ratings and other details. The basic instructions can be listed right in the search engine results pages.
3) Compress the file size of your images:
Large image files can slow down page speed and make your site heavier. Reducing image size improves performance, and improved performance means satisfied customers. Your users will demand a fast, engaging experience across all of your digital properties.
Product photos are a very good example. You want a large enough image to allow consumers to view it clearly, but small enough to have next to no impact on page load speed. Instead of resizing images by using CSS, which is what responsive design does, you can upload smaller images that won’t weigh down your site for mobile users.
4) Integrate digital wallets:
Customers want to be absolutely sure that their payment information is secure. In fact, a lot of customers abandon their carts because of security concerns over giving out their payment information. This can drastically lower your mobile conversion rates.
To eliminate these concerns, offer digital wallet payment options. PayPal, Apple Pay, Google Pay, and Android Pay are a few options. Due to multiple layers of encryption integrated into mobile wallets, consumers can make payments safely and conveniently.
5) Simplify navigation:
A cumbersome navigation menu can negatively impact your mobile conversion rates. This will lower your overall conversion rate. Customers will be completely clueless about where to click and where to go. This will impact their experience and will encourage them to leave. You need to ensure that mobile users are able to navigate through your site with minimum effort.
You need to arrange all the page elements in neat order. This will help users browse through effortlessly and in a systematic way. Make sure that your images are displayed clearly. Make your Call-to-Action button prominent, and product descriptions should be accessible by simply scrolling down the page. An uncluttered page ensures greater readability.
Mobile users should be a key focus for your optimization campaigns. With mobile usage now making up the majority of website traffic, it’s more essential than ever to make sure that your site is easy to use on small devices. At Quantazone we will get all requirements of your business fulfilled in a single app that works great on all devices.