What is engaging content?
Engaging content is content that grabs a reader’s interest and attention, drawing them into reading more. Engaging means having the ability to stop someone in their tracks and drawing them in by being entertaining and informative. It is content that provides value to the lives of your potential clients/customers. Genuinely engaging content is appealing and interesting and it immediately grabs your reader’s attention and makes them want to learn more about you. For your content to be engaging it needs to be relevant to the reader at the moment they read it
Here are a few tips to make your content engaging:
1) Come up with interesting headlines:
Before your content can be read by the customers, it needs to be clicked on. Therefore you need to focus on creating good headlines. To be engaging, content needs to immediately grab the readers attention with a compelling headline. Your headline will be the first thing people see whether it’s on your website, social media channels, or organic search results pages, If you have boring headlines, people have no reason to click.
In order to be a successful content marketer, you need to come up with gripping headlines, writing about hot topics that are sure to grab your target market’s attention. There should be something unique about your headlines it should be different than what everyone else is saying. You cannot expect to receive a lot of attention if your headlines and content are exactly the same as everyone else’s. Be different, give it a unique twist. Content written like this will compel your readers to share it with others.
2) Be original:
It definitely is tough to produce content that is completely unique. There are a lot of other people who must be talking about the same thing or conducted similar research. This not necessarily all bad. It is no surprise that producing engaging content is one of the biggest challenges for marketers, especially with so much competition. If your content is the same old content your visitors have already read on other sites, they’re going to click away.
To overcome this you need to be original. You can definitely still blog about a topic that’s been discussed previously. But don’t write it in the same style that everyone else has. You need to add your unique spin to the subject. You need to write content that includes your experiences and thoughts. By personalizing your content you will end up growing a loyal group of followers and readers.
3) Tell a story:
Storytelling can help the audience relate to you. Telling good stories is one of the best ways to convey the value of your offering and your values as a company. Your audience will connect more with your content when there’s a narrative, whether your goal is entertaining, informing, educating or inspiring. It definitely is easier for people to relate to your stories than to naked facts. Telling a story will help you in connecting with your audience. It also improves your credibility on the subject you are writing about.
By including your own story in your content your audience will realize that you’re qualified and knowledgeable on the topic. They are more likely to read what you have to say as opposed to reading content produced by someone who has no experience in that topic. You just need to make sure that your story advances your goal and encourages the reader to complete the action you want them to take. By mastering storytelling you can also learn how to increase sales.
4) Use visuals:
Pictures and videos need to be incorporated into your content marketing strategy. You need to use visual elements to break up your content and illustrate your points. Content will be easier for your readers to read and more engaging with images, videos, charts, and diagrams. People will be more likely to retain information if it’s in the form of a picture or graph since they remember images more than text.
When added thoughtfully, images can tell a story and help readers relate to the content. A good visual clarifies or explains the content. Visual elements can help make a concept clearer in the reader’s mind. Including video content is a sure-fire way to make readers fall in love with your content. The possibilities with video content are nearly endless. You can add videos of product demonstrations, entertainment, and discussions. You can add videos to your website, posts, email newsletters, and social media channels.
5) Produce actionable content:
You have to be very clear about the purpose of your content and know what you want your visitors to do after they read a piece of your content. You can write a blog to promote one of your products or services on your website. Your post needs to highlight the features and benefits, how it can be used, how you have used it, and how it can improve the lives of the consumers. This encourages the reader to make the purchase.
You need to pitch your own product or services in your blogs. The pitch should be followed by a hyperlink that brings the reader to a landing page for sign-ups. This is the most important part of this post. Your visitors will usually not navigate to your e-commerce site and search for a product after reading your blog. Therefore they should be able to complete this action with one click from within the post.
Conclusion:
Producing engaging content is one of the most challenging aspects of any marketing campaign. With some extra time and effort, you can definitely figure out ways to create engaging content. It important to have a marketing strategy that aligns your content with your core values and at Quantazone we help you achieve just that.