How to Stop Attracting Freebies

Consider the idea of operating a company in which all the actions taken contribute to the brand’s development and the company’s profitability. You have been quite liberal with giveaways—what business owner does not like to pamper his or her customers now and then? But here's the twist: while you might be offering those freebies to your customers, you might be losing more than you gain to them in your profits. Imagine if you could retain the customers, build on the reputation of your brand and keep your business going while not having to offer freebies over and over again? It is not a case of mere cost cutting exercise; it is about practicing responsible expansion. However, if you are to eliminate freebies in a systematic manner, you can even improve your brand. Consider this: instead of giving out free samples, you make specific offers or a special club that would be available only to your best customers. Now they are not simply receiving something for nothing – they are in your business. And here is where it gets interesting. When you turn your attention to the essence and the utility of your product, you communicate to your customers that, “We stand by what we are selling and it is worth the price. ” You are not merely selling items; you are selling a service.